As a foremost founder of integrating bath, body, and home care into a single portfolio, Rituals embraces the philosophy of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care, men care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments.

As part of Rituals' commitment to continuously improving its social and environmental impact, the brand is on a journey to 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled material.

On the people side, we seek to make a positive impact by continuing to excel our workplace wellbeing for our employees and mitigate human rights risks in our supply chains.

Next to our sustainability efforts, our Profit Pledge forms a new cornerstone of our Impact Strategy and embeds our purpose into the DNA our iconic brand. Through our Profit Pledge, we aim to contribute to the protection of nature and the protection of youth, because maintaining biodiversity mitigates climate change and ensures ecosystem resilience, while empowering youth builds a resilient future generation equipped to navigate life's challenges.

Achieving the B Corp certification is recognition that we meet high standards of social and environmental performance, transparency, and accountability. This certification is much more than just a label, it represents our dedication to continuous improvement and our mission to become an iconic wellbeing brand that makes a positive impact on people and planet. 
 
The process of becoming a certified B Corporation involves a rigorous assessment of our entire business across five categories: governance, environment, community, workers, and customers. Companies must score at least 80 points to achieve certification, and we are proud to have scored 93.5 points in our recertification. This achievement places us among a global community of future conscious businesses that are committed to creating a more inclusive and sustainable economy.  
 
For Rituals, the B Corp certification is a testament to our holistic approach to sustainability. It underscores our efforts to improve our environmental footprint, enhance the wellbeing of our employees, and contribute positively to society. But we can’t do it alone, which is why as part of the B Beauty Coalition, we collaborate with other B Corps in the beauty sector to drive industry-wide change and promote 'beauty for good.'  
 
And we’re not done. Our journey as a B Corp is ongoing, and we continuously strive to uphold the principles of this certification. It inspires us to innovate, improve, and lead by example, demonstrating that better business practices are not only achievable but essential for the future of our planet.

When engaging with stakeholders, a simplified long-list of sustainability matters,and a scoring mechanism were used. This resulted in a series of themes that, according to the stakeholders, are relevant for Rituals. Among stakeholders are our customers, employees, suppliers, financial institutions and NGOs. We analysed the results and then discussed and validated them with our Executive Committee.  
  
The assessment identified the following topics as material: Climate Change, Pollution, Circularity, Biodiversity, Water, Own Workforce, Workers in the Value Chain, and Business Conduct.
  
Our materiality assessment is an ongoing process and in the upcoming years we are working towards alignment with the Corporate Sustainable Reporting Directive (CSRD) requirements.