Sustainability Report
Rituals' Annual Progress Overview
on Environment, Social and Governance
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A word from the CEO
Raymond Cloosterman
>8 million
Refills sold worldwide
Refill Highlights
As part of our circularity strategy, we offer a wide range of refillable products. We were one of the first brands in the cosmetics industry to introduce refills.
We are thrilled that our refills have been well received by our customers, and so we plan to further develop and promote refill options across more product lines. With our dedicated refill cabinet in-store we aim to inspire our customer to discover all of our refillable options.
Read about refill savings
13 million
accessories made by Tiny Miracles
Social Procurement
Rituals is a founding partner and proud sponsor of Tiny Miracles, our leading initiative in social procurement.
Our goodie bags and beach bags are all handmade by women in Mumbai, India. Making these bags provides them with life-changing income, which allows them to provide housing, health care and education for themselves and their families. In recent years, bracelets have been added to the collection, to enable women who can’t sew or leave the house to make a living too.
Read about TINY MIRACLES
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet
10%
Profit Pledge
Since 2025, we guarantee that 10% of our annual net profit will be used as a force for good, to support causes that improve the wellbeing of people and planet.
Through the Profit Pledge we hope to demonstrate how commercial success and positive impact can go hand-in-hand.
Read about our Profit Pledge & PARTNERS
>90%
Natural origin ingredients in most personal care formulas
Natural origin
Natural ingredients are at the heart of our formulas, and we strive to use natural origin ingredients wherever possible.
In some cases, synthetic ingredients are still the best option for product safety, usability, and environmental impact.
10+
Average supplier cooperation in years
Supplier cooperation
At Rituals we have longstanding relationships with our suppliers. Many of them have been close partners for years.
With Rituals' being 25 years in business, we're proud to say that many of our suppliers have been partners since the beginning. The close collaboration has not only supported Rituals' growth, it also helps us to address ESG improvements in the value chain.
Read MORE about our suppliers
8.3
Overall employee engagement score
Overal employee engagement score
The overall Engagement score of 8.3 is far above the benchmark of 7.5.
The global eNPS score (expressed in ‘how likely are you to recommend Rituals as a place to work?’) remains high at 42. For the first time as part of the survey we asked our employees for their happiness scores. At 8.4 the result was encouraging. The open comments made it clear that when it comes to the happiness of our employees, feeling a part of the Rituals community is vital.
Read more about our People pulse results
B Corp
Our B Corporation status is more than a label, it reflects our adherence to high standards of social and environmental performance, transparency, and accountability.
As a certified B Corporation, we join a global movement of changemakers using business to shape a more positive future for all of us. Ultimately, it reflects our commitment to leaving the world better than we found it.
Read about our B Corp certification
10
Mind Oasis
locations opened around the world
Mind Oasis
It's our mission to help our customers fully relax and recharge the mind and body. That's why we created spaces where our customers can do just that.
Read MORE ABOUT THE MIND OASIS
Organization
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