2025
Sustainability Report
Rituals' Annual Progress Overview on Environment, Social and Governance
Read the report
2025 highlights
A Year in Review
25 years
Celebrating our 25th anniversary and how we strengthened our way of doing business
25 Years
Our story began 25 years ago in a canal-side basement in Amsterdam, with a small team and a big idea: to turn everyday routines into more meaningful moments.
Today, that idea has grown into nearly 1,500 boutiques and a presence in more than 4,500 department stores and luxury perfumeries across 33 countries.
Read about refill savings
>10 million
Refills sold worldwide
Making refilling part of everyday wellbeing
Refill Highlights
Continuing our refill journey, we further promoted our refill options across our products lines helping customers discover our refillable products and give consciously designed packaging a second life.
Read about refill savings
From promise to practice -
the first year of our commitment
10% Profit for Impact
2025 marked the first year of our 10% Profit for Impact, bringing our promise to life by supporting partners working to strengthen young minds and protect the natural world.
Read about our Profit Pledge & PARTNERS
Wellbeing beyond our products
Supporting the wellbeing of future generations (people partners)
Wellbeing beyond our products
In the first year of our 10% Profit for Impact, we supported organisations focusing on youth wellbeing such as UNICEF, War Child, and Super Chill.
Read about the supported organisations
>90%
Natural origin ingredients
in most personal care formulas
Natural origin ingredients
Natural ingredients are at the heart of our formulas, and we strive to use natural origin ingredients wherever possible.
*ingredients determined to be Natural origin according to the ISO16128 definition
Read MORE about our ingredients
Organization
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